The Importance of the Book Title

I was thinking about how I bought books before the internet. I would wander to the thriller or mystery section and, generally speaking, I was confronted with mostly book spines. So, what made me take a book out of the shelf? What made me think “Oh – this one will be interesting?” and then flip to the back of the book (usually a paperback because I’m way too cheap to buy a hardback) and read the blurb? I could see the spine, where there was very little room for any artwork, and the title. Perhaps the font of the title influenced me, but maybe it was the title itself. I think titles are an overlooked marketing decision. Do we pick the book title based on what will sell?

Here are some articles about titles:

“I have talked to other crime writers that have been urged by various professional people in their life to put the word girl in their title,” says Abbott. “It’s not necessarily an issue with the content of the book itself, but there’s this sort of shorthand that if it has ‘girl’ in the title, then I know what to expect.” Read the entire article…

“Authors are generally too close to the project to make a good decision. Your own fans know you so they aren’t the best either. You want to know what title will make someone new click to look at your book further. Tim advises using data to make a decision and talks about using PickFu.com (wow – did they pick a lousy name for a website!) to work out what gets clicked the most. It is unlikely to be what you think.” Read the entire article…

For non-fiction writers: “The right title should clearly indicate who should buy or download your publication, why they should buy or download it, and how they will benefit from it. Read the entire article…

This site had the Headline Analyzer website link! (I did not try it.) Check it out…