I have told all my clients that there are three critical factors for self-published authors.
- The book itself: it has to be a great story, well written and edited. Do not scrimp here!
- The cover: have it done by a professional. A good one might not be cheap, but it is critically important.
- The book’s description, the book blurb: the cover should grab the reader’s interest, the book blurb should close the sale.
Some advice from the internet:
This one sounds obvious, but it’s important to remember that a blurb is not just a synopsis or summary of your plot. Such “book report” blurbs do not entice readers. Rather, they give out too much information and, worse, present it in a dull manner.