Writing the All-Important Book Blurb

I have told all my clients that there are three critical factors for self-published authors.

  • The book itself: it has to be a great story, well written and edited. Do not scrimp here!
  • The cover: have it done by a professional. A good one might not be cheap, but it is critically important.
  • The book’s description, the book blurb: the cover should grab the reader’s interest, the book blurb should close the sale.

Some advice from the internet:

This one sounds obvious, but it’s important to remember that a blurb is not just a synopsis or summary of your plot. Such “book report” blurbs do not entice readers. Rather, they give out too much information and, worse, present it in a dull manner.

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