Category: Publishing

Author Websites: Valuable or Waste of Time?

I have been having second thoughts about the “accepted wisdom” that I have been offering as advice to the authors I work with. For example, do self-published authors benefit from having their own website? I don’t think so anymore. Here are my reasons: “Build it and they will come” only works in the movies! Building […]

Writing the All-Important Book Blurb

I have told all my clients that there are three critical factors for self-published authors. The book itself: it has to be a great story, well written and edited. Do not scrimp here! The cover: have it done by a professional. A good one might not be cheap, but it is critically important. The book’s […]

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